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About Company

12
Years

About Us


Fair Group is one of the fastest-growing business conglomerates in Bangladesh which was established in 2008. Fair Group has achieved the trust and affection from different corners of Bangladesh by bringing world-class brands at the doorstep of consumers. Fair, Accountability, Integrity, and Respect – these four are the basic pillars of Fair Group’s belief.

Fair Group started the journey of excellence by representing World’s No. 1 Edible Oil Brand OLITALIA as their Marketer in Bangladesh. Later on, in 2014 Fair Group took over the National Distributorship of Samsung Mobile Bangladesh. In recent years, Fair Group has made the diversified investments in Mobile Device, Consumer Electronics, FMCG Contract, Logistics, Manufacturing, IT Solutions, Food, and Beverage Retail and Café.

In collaboration with Samsung, Fair Group reached a milestone for the first-ever SAMSUNG Manufacturing Plant in Shibpur, Narsingdi, Bangladesh. The business collaboration invents a journey beyond excellence with a huge opportunity for Bangladesh. In 2017, Fair Group has founded the SAMSUNG | Fair Electronics Semi Knock Down (SKD) factory and soon after started Complete Knock Down (CKD) factory in 2018. In 2020, Fair Electronics has started assembling Samsung 5G flagship mobile phone, Samsung Galaxy Note 20 Ultra, and Note 20. Fair Group has also introduced the Samsung Executive Briefing Center (EBC) at Banani, Dhaka which is the second-largest EBC in Asia.

Fair Group has entered into the automobile industry through its concern Fair Technology Ltd in 2020. FTL has become the authorized distributor for Hyundai passenger vehicles and after-sales service providers in Bangladesh.

At the very outset, Fair Group started its operation with 40 associates only and after 12 successful years of operation, now Fair Group has hundreds of business associates nationwide. About 2500 employees are being recruited from various renowned institutions and reputed organizations of the country at Fair Group. Within a very short time, Fair Group extended a remarkable growth in the Mobile Device Industry in Bangladesh and Consumer Electronics. With its strong distribution network and relentless effort of the company associates, Fair Group has made Samsung Mobile as the fastest growing mobile brand in the handset segment in Bangladesh. Fair Group is the market leader in Mobile and Consumer Electronics manufacturing in Bangladesh.

  • In 2015, Fair Group was awarded the Contract Logistics Business of Samsung LFD and DVM.
  • In 2019, Fair Group was recognized by the government The First Global Brand Manufacturer in Bangladesh for Samsung Smart Phone and Consumer Electronics Manufacturing.

The secret of the growth of Fair Group has simply described as Fair Business Practice, ROI & KPI-based employee evaluation, and very organized move from decision to execution.

Fair Group plans for setting up more projects in the coming days. Foreign investors have shown their amiable interest in joining ventures with the group. This will also help the nation’s ultimate growth and will create more job opportunities in Bangladesh.

Mission, Vision

Mission

To be the Leader of Tech-entrepreneurship
in Bangladesh.

Vision

Enhance people’s lifestyle through technology, quality and convenience.

Strong Operational Control

Our operational team works relentlessly to ensure the hygiene, norms, operational guideline and distribution compliance are maintaining rightly.

A group of Dedicated Associates

We have currently 860 talented associates play as effective thinkers, innovators, team players, leaders forming the driving force, and growth-engine of the group.

A group of Dedicated Associates

We have currently 860 talented associates play as effective thinkers, innovators, team players, leaders forming the driving force, and growth-engine of the group.

Deals Only with Renowned Global Brands

We represent some of the world’s most renowned brands in Bangladesh. Samsung, Olitalia, National, Pasta Zara, Tong Garden are some of the Brands associated with Fair Group.

Diversified Business Portfolio

We have a strong interest towards business diversity. Currently we are doing business in Contract Logistics, Mobile phone flagship retail, software and enterprise solution etc.

Strong Infrastructure

We have 37,500sft warehouse space in Dhaka and Chittagong and also we have 12 Delivery Van working 24 X 7 relentlessly.

Explore Excellence.
 
We are continuing our journey to touch different heights and exploring business excellences within ethical working practices in our operations. This is the time not only to dream big, but also to do big; Act with passion and progress towards perfection. With our commitment to set up the exemplary standards, we ensure operational excellences and ensure the benefits of our partners and stakeholders.
With a rich heritage in the mobile device and electronics industry, diversified workforce and operations throughout the country, we not only have an obligation to operate in a responsible manner, but we also have an important role to improvise and develop our business and industry evolves.
 
 

Ruhul Alam Al Mahbub

Chairman, Fair Group