About Us
Fair Group is one of the fastest-growing business conglomerates in Bangladesh. In 1998, the company started as Fair Trade International mostly with import and trading business and gradually turned into Fair Group. It has achieved the trust and affection from different corners of Bangladesh by bringing world-class brands to the doorstep of consumers.
In 2017, Fair Group established Fair Electronics manufacturing plant in association with Samsung at Narsingdi maintaining the global standard. Samsung Mobile Phone, Refrigerator, Television, Air Conditioner, Microwave Oven and Washing Machine are produced with the pride of ‘Made in Bangladesh’ creating opportunity of 3000+ employment. With its strong distribution network and relentless effort of the company associates, Fair Group has made Samsung Mobile as the fastest growing mobile brand in the handset segment in Bangladesh.
Fair Group business unit, Fair Technology is the manufacturer, authorized distributor and after-sales service provider of Hyundai passenger vehicles In Bangladesh. In 2021, Hyundai and Fair Technology jointly announced the setup of Hyundai manufacturing plant in Bangladesh and in January 2023, Hyundai Manufacturing Plant was inaugurated at Bangabandhu Hi-Tech Park, Kaliakoir, Dhaka. In recent years, Fair Group has made diversified investments in Mobile Device, Consumer Electronics, FMCG Contract Logistics, Manufacturing, IT Solutions, Automotive, Food and Beverage Retail and Café.
- In 2019, Fair Group was recognized by the government “The First Global Brand Manufacturer in Bangladesh for Samsung Smart Phone and Consumer Electronics Manufacturing.”
- In 2020, Fair Electronics Ltd. has been awarded with the “President’s Industrial Development Award”. – “The First Position in the Hi-Tech industry category”
- Fair Group received Nationally Highest VAT payer for FY 2018-19 (Fair Electronics Ltd.)
- In 2022, Ministry of Industries awarded National Productivity and Quality Excellence Award to Fair Electronics Ltd. – “The first prize in the Steel & Engineering Category”.
- In 2023, Ministry of Industries awarded National Productivity and Quality Excellence Award to Fair Distribution Ltd. – “The first prize in Service, mid-level industry Category”.
The secret of the growth of Fair Group has simply been described as Fair Business Practice, ROI and KPI-based employee evaluation, and a very organized move from decision to execution. Along with its business growth, Fair Group is equally responsible to society.
Mission
Enhance people’s lifestyles through technology, quality, and convenience.
Vision
To be the leader of technology entrepreneurship in Bangladesh.
Strong Operational Control
Our dynamic team works relentlessly to ensure the hygiene, norms, operational guideline and also maintains compliance rightly. From manufacturing to distribution and to customer sales, we promise the best.
Dedicated Business Associates
We have currently 900+ Business Associates who play as effective thinkers, innovators, team players, leaders forming the key driving force and growth-engine of the group.
Diversified Business Portfolio
Our dynamic team works relentlessly to ensure the hygiene, norms, operational guideline and also maintains compliance rightly. From manufacturing to distribution and to customer sales, we promise the best.
Deals Only with Renowned Global Brands
We represent some of the world’s most renowned brands. Samsung, Hyundai, Secret Recipe , Olitalia, Pasta Zara, Tong Garden, Alfa, Al Shifa, India Gate are the prominent Brands associated with Fair Group in Bangladesh.
Strong Infrastructure
We have nationwide intense distribution with central and regional warehouse across Bangladesh. 24 X 7 relentlessly, our team works to ensure distribution excellence.